NEW 2015 RESOURCES
Advertising in the Media Theme Page
This "Theme Page" has links to information about Advertising in the Media.
Students and teachers will find curricular resources (information, content...)
to help them learn about this topic. In addition, there are also links to instructional
materials (lesson plans), which will help teachers provide instruction in this
theme. Please read our disclaimer.
Culture Jammer's Headquarters
- An organization dedicated to exposing corporations' million-dollar image
and advertising campaigns intended to influence consumers' spending habits
as archetypal mind polluters. "We will uncool their billion dollar images
with uncommercials on TV, subvertisements in magazines and anti-ads right
next to theirs in the urban landscape."
Advertising Analysis Assignment
- Check out this lesson plan from Chilliwack Senior Secondary School. Its
objective is to understand the structure of advertisements by examining the
differences between the implicit and explicit messages of advertisements.
- There are too many lessons on advertising in the ERIC database to list
them separately so this link is to the page containing their search engine.
Use the search term "advertising and lesson and plan" to get a manageable
number of hits.
Beware! A Mass Media Unit
- This three-week interdisciplinary teaching unit for Grade 8 students is
designed to increase awareness of persuasion tactics found in printed material,
television, and technology. Lesson plans are included to integrate it with
Mathematics, Language Arts, Library, and Media Study courses.
- In this lesson plan, grade 4-6 students look for and analyze ads.
- Information at this site will help students to understand how ads work,
what they're meant to accomplish, and how they're designed to have the desired
impact. Although the focus of the ads is political, specifically the American
presidential campaign, the underlying concepts can still be applied to the
Snow: TV in Our Time: Influence
- This part of the Think Quest site "Electric Snow" offers articles and activities
in this section to help high school students become aware of the ways in which
television tries to influence people.
- A secondary lesson plan in which students are asked to produce a newscast
and a commercial. It is designed so students will experience what is involved
in creating a production and so they will understand the influence TV has
of the Press
- A secondary lesson plan using the video "All the President's Men" and focusing
on the role the press plays as a watchdog for the citizenry.
of Restrictions on Freedom of Speech
- A secondary lesson plan designed for the US Bill of Rights but it can be
applied to the Canadian Charter of Rights and Freedoms. This lesson could
be used to introduce the limits the Charter of Rights and Freedoms will ensure
- This site is presented by Canada's Ministry of Human Resources Development.
Jobs Futures describes, in detail, employment opportunities, working conditions,
and financial benefits in marketing and advertising.
Terms Arranged Alphabetically
- An index of marketing terms that are listed alphabetically. If you wish,
you can change the listing to show the terms by subject and by expanded definitions.
- "The Media Awareness Network is a Canadian non-profit organization dedicated
to media education and media issues affecting children and youth." There are
two sections in particular that teachers should review thoroughly. Check out
"For Educators" for teaching units, student handouts, reports, and background
material for the K-12 curriculum. See also their section on "Media Issues."
& Record's NIE Lesson Plans
- A lesson plan with activities designed for elementary through high school
aged students. Although written for a specific publication, it is applicable
to any newspaper. Students are asked to use the newspaper to evaluate the
different advertisments, and judge their effectiveness.
Noam Chomsky Archive
- An index to the many works by Noam Chomsky - one of America's most prominent
political dissidents. This site contains the full text to many of Noam Chomsky's
major work, the complete audio to several important lectures, numerous articles,
books, interviews, and speeches.
- Here's a metalist of links to sites that offer a critical perspective on
advertising. Check out the section on "critical commentary" as well
as the collection of "kids and advertising".
Free - Issue #13: Marketing To Kids
- Issue #13 has more than fifteen articles focusing on marketing strategies
in the 1990s. Most of these articles are interviews with individuals who are
critical about various companies' marketing strategies that are directed at
Task of Activist Media
- A document written by Ellen Andors, Ph.D., that deplores the activities
of today's mass media which tend to exist to support corporate goals. She
emphasizes a need to create alternate forms of media that are neither owned
by corporations nor require millions of dollars to broadcast a message.
- TrackStar is an online interface that allows instructors to create lessons
for students by sequencing existing instructional content in various Websites
within a lesson. Students explore one topic at a particular location within
one Website, then move on to the next topic at another Website. The list of
topics remains visible throughout the lesson so that students can remain on
track. Explorations of the Websites beyond the designated instructional content
are also possible.
This link is to their search page from where a keyword search on "advertising"
will produce numerous hits. Caution #1: Many of the Websites that these
lessons access may already be on this CLN page - it's the creation of lesson
objectives and the sequencing of the tours through the sites that make the
lesson potentially useful to your students. Caution #2: The quality of the
lessons (e.g., definining objectives, finding Websites, sequencing the tours)
will vary widely within the TrackStar collection.
Note: The sites listed above will serve as a theme page for Advertising in
the Media. For other resources in Media Literacy (e.g., curricular content,
lesson plans, and theme pages), click the "previous screen" button below. Or,
click here if you wish to return
directly to the CLN menu, which will give you access to educational resources
in all of our subjects.